What is a press pack?
If you are a regular exhibitor, you may or may not know the importance of a professional press pack. If you don’t exhibit at many events, but are looking to do so in future, then this is a must read blog for you!
In a nutshell, a press pack is a package of your promotional material that shows the press and journalists what you offer, all carefully pre-packed before an event. A press pack (or press kit as they are also known) usually comes in the form of a presentation folder that contains promotional items such as some leaflets, maybe a brochure, a business card and sometimes even a little gift like a branded pen or key ring. Not a lot of people know that all exhibitions have a press/media centre where you can leave information about your company/products for free. It’s an easy and cost effective solution to get noticed by the media and maybe get your product in their latest issue!
One of our clients is Mobile Centre Ltd, a specialist distributor of Automotive electronics and quality auto electrical parts. They regularly attend exhibitions to showcase their products and services and asked us to produce their press pack for Automechanika at the Birmingham NEC.
This consisted of:
An A4 gloss laminated folder with business card slot and 5mm capacity
A Business card printed on 400gsm silk
4 x A5 double sided leaflets printed on 150gsm art printed
1 x 4 page A5 leaflet printed on 150gsm art paper
1 x 4 page A4 leaflet printed on 150gsm art paper
1 x A6 Tri fold leaflet printed on 150gsm art paper
1 x 24-page catalogue printed on 170gsm paper with a 250gsm cover
Here is the finished article:
So, if you’re looking at exhibiting at an event in the future, why not get in touch and ask us to quote on a bespoke press pack for your business.
Don’t forget – we can also produce amazing, eye-catching fabric exhibition stands as well as fabric backdrops, booths and more. You may remember the wonderful stand we produced recently for Paradise Wildlife Park that was a real talking point at the launch of their new Charity Zoological Society of Hertfordshire.
And, if you’re exhibiting outside, we can produce outdoor exhibition stands suitable as well as gazebos, seating, tables and barrier covers. There really is something for every budget and you might be surprised at how little some of our products cost, but really give you the ‘wow’ factor and help you stand out from the crowd – a must at any exhibition or event!
Get in touch to find out more!