We are now fully into a digital age where almost everyone owns either a smartphone, tablet, laptop or desktop computer – this means it’s now easier than ever to conduct our daily lives online. You may already do your weekly shopping online, buy all your gifts online, look for jobs online, have online banking and read the newspaper or your favourite magazine online.
Because of this, many believed and still continue to believe that printing is on a downward slope and a “dying trade”. The opposite is in fact true. Think about it – it’s pretty impossible to imagine a world without print isn’t it?
A recent report published by the BPIF (British Printing Industries Federation) using data from a wide range of official sources, shows that print is still very important in today’s digital world and highlights the “effectiveness and sustainability of print as a modern communications medium”
So why use print?
It’s versatile, engaging, accessible and creative. Print can be purchased in large or small numbers depending on the campaign. Print can engage quickly with a targeted audience and hold their attention. It is accessible to everyone regardless of how ‘savvy’ they are with technology. Print comes in many forms – a targeted message via a direct mail campaign, an advertisement in a newspaper that is trusted and valued by its readers or in the form of a catalogue that inspires it’s customers before leading them to make a purchase.
Here are the key facts & figures on UK Printing
80% of the paper used in British Printing comes from European Forests, which are growing by over 1500 football pitches every day.
Print allows you to communicate with your audience easily, quickly and cheaply.
Print is versatile, highly creative, engaging and persuasive.
Longevity and authority
Print is tactile and has the ability to grab and hold people’s attention.
Print is used to advertise, educate, entertain and share information.
An advanced manufacturing sector
Print utilises cutting edge information and production technologies.
If you’d like to discuss how you can use print to engage with your customers or targeted audience then please get in touch by phone, email or social media. Or, pop in to see us in Delamare Road, Cheshunt!
The full flyer “UK Printing : The facts & figures” produced by the BPIF is available to download here.